UAE was going through an unprecedented urban revolution when Asghar Furniture first opened its showroom in the year 1977. The residential neighbourhoods were emerging directly from the sands and a diverse population of locals and people was beginning to build their lives in this dynamic nation.
47 years later, the UAE is now known as an international hub of modern architecture, hospitality excellence as well as luxury living. Throughout this transformation, Asghar Furniture has completely evolved with the country and it has gone from a local furniture merchant into an industry leader that contains localized manufacturing, top-notch designs, hospitality fit-outs as well as digital-first retail.
Completing 47 years in the business is definitely a milestone that is not only defined by longevity but by adaptation. By completely covering the gap between Middle Eastern hospitality and contemporary design aesthetics Asghar Furniture has played an extremely crucial role in defining what it actually means to feel at home in the UAE.
A Heritage Rooted in the Nation's Growth (1977 to Today)
To completely understand the footprint of Asgar Furniture all across the UAE one must know of its roots. There was a time right before huge shopping malls, e-commerce platforms, and high-rise luxury towers dominated the skyline, when furnishing a home in the UAE actually meant that you had to rely on limited imports or standard options.
The founders of Asghar Furniture recognized very early that our homes should always reflect the people living inside them. The UAE established itself as a global crossroads, and residential layouts diversified. The family villas needed formal seating if they wanted to host guests while some urban apartments needed compact and multifunctional designs.
Instead of working as a passive importer of the furniture brands available in foreign countries Asghar Furniture made a strategic move that completely set the trajectory for the next few decades. It completely transitioned to an active manufacturer. By establishing its own production in the country the brand anchored itself into the local economy which ensured every single piece could easily be built to match the climate of the region, aesthetic preferences of the people, and also their lifestyle needs.
In-House UAE Manufacturing
In the global marketplace today, completely relying on an overseas supply chain means consumers waiting for months and months to get their custom furniture orders at home. Asghar Furniture’s decision to maintain local and in-house manufacturing works as the strongest competitive advantage.
By keeping production within the UAE completely Asghar Furniture delivers different advantages that are given directly to the customer
- The first benefit is the turnaround speed, if you place an order for imported custom furniture, it is going to take more than 12 weeks to deliver. On the other hand, when you’re purchasing your furniture pieces from Asghar Furniture, you get to have it in 5 to 7 business days.
- Besides everything else local craftsmanship means managing every single step of the production no matter if it is hardwood framing or high-resilience foam padding. This ensures structural longevity.
- Another benefit is that the furnishings are built according to the climatic conditions in the UAE and its high humidity.
The commitment to manufacturing excellence earned them unmatched recognition which also includes getting an award for being the best furniture manufacturer.
Furniture made According To You
Personalization is extremely important when it comes to getting furniture pieces for your property. This is exactly the center of Asghar Furniture's customer philosophy.
In a society like the UAE, the housings have different living spaces that need customized furniture solutions. A compact studio apartment needs extremely different functional design choices as compared to a luxury villa on Palm Jumeirah or a family residence in Abu Dhabi.
- Asghar Furniture offers you complete dimensional flexibility which means you can get any furniture piece made according to your own precise floor plans.
- Clients can easily choose from different fabric textures and colors which range from velvet to natural linens as well as pet-friendly and stain-resistant materials.
- Using advanced techniques customers can also add personalized things to their furniture pieces or they can get geometric patterns onto the wood
Powering the Hospitality and Holiday Home Sector
Apart from residential living Asghar Furniture has also positioned itself as an important partner in the commercial real estate of the UAE as well as hospitality and corporate sectors.
The quick growth of the UAE’s short-term vacation rental market created a huge demand for different interior solutions. The property investors needed high-quality and aesthetically pleasing furniture pieces to minimize the vacancy of property vacancies.
Asghar Furniture solves this directly by providing furniture packages. The property owners can easily furnish a studio apartment or a villa in an extremely smooth process. All that they have to do is visit us and choose furniture pieces that they like.
Bridging Brick-and-Mortar with Digital Retail
To support the modern digital lifestyle Asghar Furniture pairs the physical store network with a smooth shopping experience.
There are physical stores available across some of the top locations which include Dubai Ajman JVC and Abu Dhabi. These allow customers to experience different materials, seating comfort as well as consult with the interior specialist in person so they do not have any doubts before purchasing their furniture pieces.
Not only that, but there is an intuitive web platform as well as a mobile application which enables users to easily browse through the catalog collections, configure custom dimensions as well as fabric, get instant price quotations, and also track their deliveries in real time.
Source: Khaleej Times
